523 - Irina Otto - Every Single Piece Commands and Demands Something Different
Welcome to the Sew Much More Podcast! The interviews here are with creative business owners, mostly in the Custom Window Treatment, Soft Home Furnishings, and Upholstery industry, but also with others that are sewing related or business related.
Irina Otto is the owner of IRICHKA Custom Window Coverings, a
licensed and bonded California contractor specializing in luxury
custom draperies, shades, motorization, bedding, and soft
furnishings. With more than 22 years of experience, she has built
her business from a small garage operation into a respected
full-service firm serving high-end residential projects.
Known for blending artistry with technical
expertise, Irina is passionate about elevating the window treatment
industry and redefining it as both a skilled trade and an art form.
She remains actively involved in every stage of a project, from
design and engineering to installation and client service. A strong
advocate for innovation, she incorporates technology such as 3D
printing, digital workflows, and advanced motorization systems to
improve efficiency, precision, and client experience.
With a background in fashion design and a
deep appreciation for craftsmanship, Irina believes beautiful
spaces are created through equal parts creativity, technical
knowledge, and attention to detail. Her mission is to continuously
push the industry forward while helping clients transform their
homes through thoughtful, functional, and elegant design.
An interview-style podcast with people in the Custom Window Treatment and Soft Home Furnishings industry. Ceil interviews business owners to find out their strengths, their challenges and advice they have for other business owners.