428 - Ella Hall - I Do A Lot of Doing Before I Think
Welcome to the Sew Much More Podcast! The interviews here are with creative business owners, mostly in the Custom Window Treatment, Soft Home Furnishings, and Upholstery industry, but also with others that are sewing related or business related.
Ella Hall is
the founder of Stitchroom, a Brooklyn-based upholstery
shop that specializes in creating custom pillows, cushions,
curtains, and other upholstery products. With a degree in fashion
design from Parsons and a background in interior design, Ella
quickly recognized the pain points that designers often faced in
the traditional upholstery industry. Driven by her entrepreneurial
spirit, she saw an opportunity to revolutionize a field that had
remained stagnant for decades.
Ella’s approach has been to infuse technology into the
upholstery process. She developed a custom platform that makes
ordering and tracking easier for interior designers and the trade
than ever before. This platform enables a seamless experience for
designers and customers alike. Ella's innovative approach has not
only modernized Stitchroom but has also set a new standard for the
upholstery industry, making her a true pioneer in blending
craftsmanship with cutting-edge technology.
An interview-style podcast with people in the Custom Window Treatment and Soft Home Furnishings industry. Ceil interviews business owners to find out their strengths, their challenges and advice they have for other business owners.