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Sew Much More

Welcome to the Sew Much More Podcast!  The interviews here are with creative business owners, mostly in the Custom Window Treatment, Soft Home Furnishings, and Upholstery industry, but also with others that are sewing related or business related.

Thanks for taking the time to listen.  Stop by The Sew Much More Podcast Facebook page and let me know what you think!


Nov 17, 2019


Roger Magalhaes started in the window coverings industry in 2006 as a part-time installer for a national chain. After only two months, he was asked to leave for “standing out.” Clients continuously requested him over the other installers, and this didn’t sit well with his colleagues. He knew he was on to something! Following this experience, Roger traveled to many parts of the country acquiring formal training and receiving certifications from respected vendors such as Somfy, Hunter Douglas, Norman Shutters, and Lutron. He also attended the Custom Home Furnishings Academy for formal installation training focusing on drapery and other soft treatments. Roger is the owner of Shades In Place, Inc, located in the Boston area. He has done installations in seven states as well as Cape Cod and the Islands of Martha’s Vineyard and Nantucket. He is the founder of the Facebook group Free Speech Window Covering Pros, a regular columnist for Window Fashion Vision magazine, a presenter at the International Window Coverings Expo and the Installation Instructor for the Window Fashion Certified Professional FastTrack program

Roger's Blog

Free Speach Window Covering Pros

Window Fashion Vision Magazine

International Window Coverings Expo

Window Fashions Professional Fast Track Program

The Pumpkin Plan by Mike Mickalowicz


The Sew Much More Podcast is sponsored by;
The Workroom Channel
Scarlet Thread Consulting
Helser Brothers, Inc
The Curtains and Soft Furnishings Resource Library